Shop the DNA Store
Ever wonder where you and your family are from? Discover ancient origins going back as far as hundreds of thousands of years, and learn how much of a Neanderthal you really are.
You’re a fun person and your DNA can be fun, too. From finding your next bottle of wine, to wearing a scarf customized by your DNA, turn the building blocks of you into interesting and playful insights.
Insights to help you and your family grow the way you want today, tomorrow, and for years to come. Learn what your DNA has to say about your loved ones and you.
Go beyond tracking your steps and make your next workout full-spectrum and specific to you. With actionable and personalized fitness insights, the info in your DNA can help you reach your full potential.
Sharpen the focus on your healthcare with hereditary condition and wellness screening. Backed by rigorous science and clinical testing, these products can provide insights for you and your doctor.
Now you can eat a healthy diet best suited to your genetic makeup, your metabolism, and your lifestyle. Turn DNA insights into easy-to-make food decisions for balanced meals that make your body happy.
by Lose It!
Calorie Mama: All-Access Premium
Beat Your Genes: Nutrition and Diet Coaching
Heart Optimizer: Genetics and Nutrition Coaching